How Italian Hazelnuts Built an Empire
By Ian MacAllen
Tuesday, January 13th, 2026 | 150 views

The Ferrero company built a confectionary empire on Nutella spread, now ubiquitous around the world. But as far as chocolate treats, Nutella is a relatively recent invention created decades after competitors like Cadbury, Hershey, and Nestle. So how did this nutty spread go from odd ethnic condiment to household staple?










