{"id":325,"date":"2021-10-27T16:15:19","date_gmt":"2021-10-27T16:15:19","guid":{"rendered":"https:\/\/www.redsauceamerica.com\/blog\/?p=325"},"modified":"2021-10-27T16:15:19","modified_gmt":"2021-10-27T16:15:19","slug":"a-look-back-at-the-burger-king-veal-parmagiana-sandwich","status":"publish","type":"post","link":"https:\/\/www.redsauceamerica.com\/blog\/a-look-back-at-the-burger-king-veal-parmagiana-sandwich\/","title":{"rendered":"A Look Back at the Burger King &#8220;Veal Parmagiana&#8221; Sandwich"},"content":{"rendered":"<p><center><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/0363Ai5m3k8\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/center><\/p>\n<p>In the late 1970s, Burger King was losing the burger wars. McDonalds had come to dominate fast food on a national level. A number of factors contributed to Burger King lagging behind like poor management and the introduction of burger alternatives didn&#8217;t help the situation either. <\/p>\n<p>One of the menu items introduced to test markets around 1980 was the Burger King Veal Parmagiana sandwich. The long, seeded roll had tomato sauce, a veal patty, and mozzarella cheese. <\/p>\n<p>The commercial introducing the specialty sandwich featured a Burger King employee standing over an enormous pot of red sauce. She blows a chef&#8217;s kiss and declares it &#8220;delizioso!&#8221; Another scene includes a young woman leaning out the window of her brownstone apartment while snacking on the sandwich. <\/p>\n<p>The veal parmigiana sandwich was soon engulfed in controversy. One of PETA&#8217;s early actions, along with Nellie Shriver, president of the American Vegetarians organization, founded the Boycott Burger King Coalition to protest the restaurant&#8217;s veal. As many as 70 different groups formed the coalition to protest outside of the Burger King restaurants selling the veal sandwiches. <\/p>\n<p>The sandwich was also featured in the 1982 ad campaign, &#8220;Aren&#8217;t You Hungry?&#8221; The popular ad series was partially created by James Patterson, the world&#8217;s best selling author. It wasn&#8217;t enough to save the veal sandwich. <\/p>\n<p>Sales of the sandwich fell by as much as 85%. Burger King eventually discontinued the sandwich, citing a marketing decision rather than the boycott and protest action from the group. One problem with the sandwich might have been that it didn&#8217;t taste very good with an undisclosed source revealing to the Washing Post that the more likely reason it was dropped from the menu was it wasn&#8217;t a very good sandwich. <\/p>\n<p>By 1983, the Veal Parmagiana sandwich was removed from all but a few menus. Animal rights activists claimed their protesting had worked and pointed to the coalition as a model to organize protests against McDonalds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><center><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/0363Ai5m3k8\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/center><\/p>\n<p>In the late 1970s, Burger King was losing the burger wars. McDonalds had come to dominate fast food on a national level. A number of factors contributed to Burger King lagging behind like poor management and the introduction of burger alternatives didn&#8217;t help the situation either. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36],"tags":[37,39,38],"class_list":["post-325","post","type-post","status-publish","format-standard","hentry","category-reinterpretations","tag-burger-king","tag-fast-food","tag-veal-parmigiana"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Look Back at the Burger King &quot;Veal Parmagiana&quot; Sandwich - Red Sauce America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redsauceamerica.com\/blog\/a-look-back-at-the-burger-king-veal-parmagiana-sandwich\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Look Back at the Burger King &quot;Veal Parmagiana&quot; Sandwich - Red Sauce America\" \/>\n<meta property=\"og:description\" content=\"In the late 1970s, Burger King was losing the burger wars. McDonalds had come to dominate fast food on a national level. A number of factors contributed to Burger King lagging behind like poor management and the introduction of burger alternatives didn&#039;t help the situation either.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redsauceamerica.com\/blog\/a-look-back-at-the-burger-king-veal-parmagiana-sandwich\/\" \/>\n<meta property=\"og:site_name\" content=\"Red Sauce America\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RedSauceAmerica\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/RedSauceAmerica\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-27T16:15:19+00:00\" \/>\n<meta name=\"author\" content=\"Ian MacAllen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/redsauceamerica\" \/>\n<meta name=\"twitter:site\" content=\"@redsauceamerica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ian MacAllen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redsauceamerica.com\\\/blog\\\/a-look-back-at-the-burger-king-veal-parmagiana-sandwich\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redsauceamerica.com\\\/blog\\\/a-look-back-at-the-burger-king-veal-parmagiana-sandwich\\\/\"},\"author\":{\"name\":\"Ian MacAllen\",\"@id\":\"https:\\\/\\\/www.redsauceamerica.com\\\/blog\\\/#\\\/schema\\\/person\\\/fb3781271d88f5015e597d0684124a6c\"},\"headline\":\"A Look Back at the Burger King &#8220;Veal Parmagiana&#8221; 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